Tata aims untapped markets, plans expansion of ‘Himalayan’ brand

Tata HimalayanKolkata: Tata Global Beverages, a part of the Tata Group, today said it is working on increasing the penetration of its ‘Himalayan’ water brand and aiming to reach the untapped markets.

“We expect that we will be able to make the Himalayan water a very profitable activity and we will be able to distribute and reach the markets that we have not been able to reach by ourselves,” Tata Group chairman Ratan Tata told shareholders at the annual general meeting of the Tata Global Beverages Ltd (TGBL) here.

NourishCo, which is a 50:50 joint-venture between TGBL and PepsiCo, has a brand licensing agreement with the Tata Group for marketing the Himalayan brand of mineral water.

On the tea business of the company, Tata said the firm has gained considerable market share as the TGBL clocked 3 percent business growth against an Industry growth of about 1.5 percent in India.

“We are exporting to the US, Europe and Middle East with the same level as last year. The rupee depreciation has been beneficial to us,” he said.


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