Sonalika Tractors – Scripting A Success Story

In a short span of 26 years Sonalika Tractors have become the third-largest tractor manufacturer in the country.

The credit for this goes to Laxman Das Mittal, the Founder-Chairman. The 89-year-old ex-LIC agent turned billionaire entrepreneur has set a unique example.

Sonalika Tiger Series

Sonalika Tractors were the first to introduce an AC cabin on their tractor. Now they have brought out an electric engined tractor, the first in the country.

Unleashing a new era of agri-innovation, Sonalika, India’s fastest growing tractor brand and No.1 export brand across Europe, America, Africa and over 130 countries has raised curtains on India’s first field-ready electric tractor, the Tiger Electric. The latest model has been designed in Europe and developed in-house with proven aggregates to deliver seamless power on emission-free, noiseless farming in India and across the globe.

The Sonalika Tiger Electric is powered by the state-of-the-art IP 67 compliant 25.5 kw natural cooling compact battery to ensure running costs against the traditional diesel engine are at one-fourth of the cost.

The innovative high-quality battery of the Tiger Electric Tractor can be fully charged at a regular home charging point in 10 hours. This eliminates trips to the refuelling station. The tractor is now available for booking at an introductory price of Rs. 5.99 lakhs (Ex-showroom).

Sharing his thoughts on the Company’s innovative streak, Mr. Raman Mittal, Executive Director, Sonalika group said, “Sonalika Tractors have always been at the forefront of innovation and continues to offer best in class technology to farmers across the globe. Our promise to every Indian farmer is to constantly provide technological evolutions to enhance farmer productivity and profitability comes packaged with Tiger Electric, where we have bridged the gap between concept and being field-ready while keeping pace with global benchmarks on farm mechanisation technology. It is built on the proven tractor platform of Sonalika to guarantee farmer friendliness and remain easy to use as we progress towards and an emission-free greener tomorrow. Tiger Electric operation is no different than a regular tractor making it farmer friendly while reducing the fuel cost. Tiger Electric has the same global technology which is offered to European and American farmers.”

He added, “As the world is moving towards environmentally friendly initiatives, electric vehicles across segments are being eagerly looked upon as alternatives to vehicles that run on fossil fuels. Sonalika’s field-ready Tiger Electric tractor is our commitment to accelerate India’s march towards a greener tomorrow and stay in line with the Government of India’s ambitious move of introducing EVs by 2030.’’

Tiger Electric offers more power that will maximize the farmer’s performance in the field without fatigue. It also assures better comfort for farmers as no heat is generated from the engine and lesser number of parts make sure that the tractor offers reduced vibration, thereby ensuring lesser product downtime and zero maintenance cost. The Tiger Electric offers a top speed of 24.93 kmph and a battery backup of 8 hours while operating with a 2 ton trolley. As an option, the company also offers a fast-charging system with which the Tiger Electric can be charged in 4 hours.

The Tiger Electric is manufactured at Sonalika’s Worlds No.1 Vertically Integrated tractor manufacturing plant at Hoshiarpur in Punjab. The plant is powered by robotics and automation and rolls out a new tractor every two minutes!

Sonalika continues to create new records of excellence; surpasses one lakh domestic tractor sales and crosses the highest ever sales in just 11 months.

Mr Raman Mittal – Executive Director International Tractors Limited

Commenting on achieving this extraordinary feat, Mr. Raman Mittal, Executive Director, Sonalika Group, said,  “I feel over whelmed in sharing that we have crossed our highest ever cumulative domestic sales of 1,06,432 tractors in just 11 months (April’ 20-February ’21), registering a growth of 35.5% as compared to the same period last year. Notably, it is also the fastest ever One Lakh domestic tractor sales by any tractor brand in the Indian market. It clearly reflects on the growing trust of farmers in India and globally on Sonalika.’’

Having a formidable presence in over 130 countries across the world, Sonalika already has an access to trailblazing technologies that exists in the advanced markets and remains committed to introducing them to the Indian market in an affordable way.

Sonalika’s R&D team has been working relentlessly to develop state-of-the-art tractors and implements that capitalise on farmer’s feedback and are customized as per their respective crops and geographies.

Sonalika registered its highest ever overall January sales of 10,158 tractors; clocks stupendous 46% growth in domestic market!

New Delhi, 1st February 2021: After starting the year on a high note, Sonalika Tractors has further intensified its journey to conquer new peaks in the year 2021. India’s fastest growing tractor manufacturer and No. 1 tractor exports brand in the country, Sonalika has ploughed, pun not intended, onto register a dominant performance and registered highest ever overall January sales of 10,158 tractors, which is well above 7,220 tractors sold in January 2020. Sonalika has also powered ahead with a significant margin to sell 8,154 tractors in the domestic market in January 2021, 46% higher than 5,585 tractors sold in January 2020.

Being a customer-centric brand, the company introduced 5 new premium tractors in 2020 that addresses farmers needs in a cost-effective way. This includes Tiger, Sikander, DLX, Mahabali and Chattarpatti series in the diesel segment which were joined by India’s first field-ready electric tractor, the Sonalika Tiger Electric.

About the company:

Sonalika Tractors, one of India’s leading tractor manufactures and the No. 1 exports brand from India has established its robust presence in the domestic as well as in over 130 countries with 11 lakh plus customers. Sonalika manufactures the widest heavy duty tractor range in the 20-120 hp and 70 plus implements at its Hoshiarpur facility in Punjab that caters to the varied needs of customers across the Globe. Being a farmer-centric brand, the Government of India has chosen Sonalika as the only tractor brand to contribute to the Niti-Aayog for its inspirational project of doubling the Indian farmer’s income.

About the World’s No. 1 plant:

The Hoshiarpur plant of Sonalika is the World’s No. 1 Vertically Integrated tractor manufacturing plant that is designed to manufacture customised farm machinery as per the farmers’ crop specific applications. The facility is fully equipped to manufacture almost every element in house in making of a Tractor and is powered by robotic as well as automation.

Vertically Integrated plant means everything is under one roof.

H.Kishie Singh is based in Chandigarh and has been a motoring correspondent for newspapers like The Statesman, New Delhi, and The Tribune. His column ‘Good Motoring’, for The Tribune ran for over 27 years. He has been also been the contributing editor for magazines like Car & Bike, Auto Motor & Sport, and Auto India. His latest book Good Motoring was published recently and has co-authored a book with The Dalai Lama, Ruskin Bond, Khuswant Singh, and others, called The Whispering Deodars.

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