GM confident of double-digit share in MPV segment

Kolkata, May 9 (IANS) US auto giant General Motors (GM) is confident of securing a “healthy double-digit” market share of India’s fast growing multi-purpose vehicle (MPV) segment with the launch of Enjoy, a top company executive said Thursday.

“The new car is in the MPV segment. We are confident of having a healthy double digit share in this segment,” General Motors India vice president Rajesh Singh said after launching Chevrolet Enjoy here.

“Currently, the market is very sluggish. It is very difficult for any one to guess what the market share (in the MPV segment) would be,” he said when asked to share details on the market share the company is eyeing.

The automobile major rolled out the new car, produced at its Halol plant in Gujarat, simultaneously in both petrol and diesel versions.

Although GM is currently expecting diesel-petrol car sales ratio for its new product would be 80:20, the firm said this ratio in near future should swing in favour of petrol.

Its new MVP is expected to compete with the likes of Maruti Suzuki’s Ertiga and Toyota’s Innova.

The car maker, which has launched three new cars in the last six months in India, currently has a portfolio of eight products in the country.

Singh said for the newly launched vehicle, the company achieved 60 percent to 65 percent localisation of auto-parts.

“Every year we will like to increase the level of localisation in the new car. In the next two to three years we would like to increase it up to 75 percent,” he added.

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