Mumbai, May 21 (IANS) FMCG major CavinKare Pvt. Ltd. has roped in cricketer Ravichandran Ashwin as brand ambassador for its new dairy product Cavin’s Milkshakes.
Ashwin will also endorse the entire range of dairy products under the brand.
Speaking on the association, joint managing director of CavinKare Pvt. Ltd. T.D. Mohan said: “We are extremely glad to have Ravichandran Ashwin represent Cavin’s Milkshake. He personifies the brand, its core values and we have recognised a great synergy between him and our brand.”
Ashwin said: “Within a short period of time, Cavin’s Milkshakes have become an immediate hit amongst many, including me. I am so happy to be endorsing a brand I enjoy and like very much and I look forward to an exciting association with Cavin’s.”
CavinKare Pvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy and beverages.