The actress, who is the brand ambassador of Nihar Naturals hair oil, also joined the village women in taking a pledge to ensure the progress of children’s education by hanging boards with alphabets on the village Banyan tree Thursday.
“It was very inspirational to be present in Lusa for the launch of the ‘Chhotte Kadam Pragati Ki Aur’ campaign. While interacting with the women, I learnt about how they’ve come together to form self-help groups and tackle the various issues they face,” Vidya said in a statement.
“These women in themselves are harbingers of change, and Nihar Naturals aims to enhance those efforts with added support and inspiration,” she added.
As port of the campaign, which is in association with CRY India, every time a woman chooses to buy a bottle of Nihar Shanti Amla, two percent of all proceeds will be contributed to the cause of children’s education in partnership with CRY India.
Nihar Naturals will be funding 19 projects across Uttar Pradesh, Madhya Pradesh, Rajasthan and other regions, where each project will touch around 25 to 30 villages.