New Delhi: Ahead of the auspicious occasion of Ganesh Chaturthi, apparel and accessory designer brands have launched exclusive Ganesha collections in an attempt to capture festive spirit.
From traditional outfits preserving the cultural essence and mood of the season to jewellery inspired by Lord Ganesha, there are varied options for all the fashionistas who want to spruce up in traditional wear.
Designer Indira Ghosh Baikerikar has launched her latest line of traditional outfits, in which she has used Rangoli colours in a creative fusion.
Her designs include lot of batik crack prints on pure silk with metal disc work on the neckline, and she has teamed such kurtas with net leggings and beautiful dupattas. Colours like cream, red and orange rule her palette.
“The theme of the collection is ruled by crack prints and stripes, giving it a very edgy texture. The main inspiration is creative use of Rangoli colours for retaining essence of Ganapati festival. The collection is meant for all the ladies who are looking out for something exclusive and timeless. Fabrics used are rich in quality, giving it femininely royal look,” said Baikerika.
The collection, priced Rs.10,000 and above, is available at the designer’s store.
“The whole idea behind bringing this accessory line is to provide the youth a piece of jewellery that can be worn every day and doesn’t cost a fortune – a neck-piece which is affordable and yet has a stylish look. Drawing the attention to detailing of the designs, it will come across as very young and vibrant,” said Chopra.
The designer says the collection is meant for all the youngsters who want to add ethnicity to their personality.
“The accessories are very fresh and quirky. They are mainly designed for youngsters between the age group of 15 to 25 years. The simple and elegant looking crystals accentuated on Lord Ganesha-inspired metal pendant preserves the festive mood and youth factor at the same time,” she said.
Chopra’s collection starts at Rs.1,200 and is available at her store.
Apala Innovative Jewelry, AS Motiwala Fine Jewellery and Mahesh Notandass are also some of the jewellery brands which have paid a tribute to Lord Ganesha through their collections.