Niira Radia shuts down PR firms

New Delhi : Niira Radia, the high profile public relations consultant who was alleged to have lobbied hard for a second stint for former Telecom Minister A. Raja’s has decided to shut down her companies Vaishnavi Communications and Neucom Consulting.

Vaishnavi has the public relations mandate for the entire Tata Group, while Neucom Consulting managed the account of Mukesh Ambani-led Reliance Industries.

Radia, had been embroiled in the 2G controversy, after some tapes were leaked in which she was found lobbying for Raja and her close camaraderie with some important personalities in journalism, business and the government came out in the open.

Although there was no charge against her relating to the 2G scam, she was named as a witness by the Central Bureau of Investigation.

In a statement on the closure of her two PR outfits Radia said: “To give precedence to my personal priorities of family and health, I have decided against renewing any client mandates and to exit the business of communications consultancy.”

Reacting to Radia’s statement, the Tata Group said it had appointed Rediffusion, led by Arun Nanda, to manage its public relations and public affairs from November 1, 2011.

The websites of Vaishnavi and Neucom Consulting were also taken down.

An employee of Vaishnavi Communications said she had no idea of the closure. Some others said that a few senior executives of the two PR agencies could get inducted into the Tata Group and Reliance Industries.

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