Shimla : The state run Horticultural Produce Marketing and Processing Corporation(HPMC) on Friday signed a deal with Future Groupâ€™s Big Bazaar store chain to sell the company’s horticulture and agriculture products.
The meomrandum of understanding(MOU) was signed in New Delhi by Kishore Biyani, founder of the Future group and by Madan Chauhan,MD,HPMC.
According to the deal big bazaar outlets will showcase HPMC products in 73 cities and towns,besides 65 rural locations in the entire country.
The Future group will manage the entire supply chain and procurement itself or through its agent.The quality standards will be set and mutually agreed, the MOU states.
HPMC will arrange for funding of decentralised production ventures in the name of Farmers,self help,producer and service groups.
HPMC produces a variety of processed products.Apple juice concentrate in large quantities. It also produces concentrate of orange,pear,plum,strawberry and pulp of these fruits at its various processing plants.
It also produces various squashes,jams,canned products,apple cider,cider vinegar.Apple and plum wine.
Juices are packed in tetrapaks and bottle,natural and blended juices, baby corn, mushroom in brine and many types of pickles.