Shimla: Understanding the strategies of tourism promotion Himachal Pradesh Tourism Department has taken serious initiatives to promote it, first it was giving discount packages to Honeymooning couples then using â€˜art of storytellingâ€™ as a medium to promote tourism and now after a gap of fourteen years it participates in a prestigious tourism event, the ‘Arabian Travel Mart’ at Dubai, in order to woo Arab Sheikhs to come to their soil.
HPTDC has exhibited an attractive stall under the brand, Unforgettable Himachal in the Incredible India pavilion to showcase the tourism potential of the State.
Led by Principal Secretary, Tourism Manisha Nanda, a five-member delegation is participating in this four days Mart at Dubai. Other Members of the delegation include Managing Director, Himachal Pradesh Tourism Development Corporation (HPTDC), Subhashish Panda, Director, Tourism Dr. Arun Kumar, Joint Director, Tourism Dr. Manoj Sharma and District Tourism Development Officer, Kamal Chand.
Manisha Nanda, Principal Secretary HPTDC, appealed local Sheiks to visit the state in all seasons and added that Dharmshala in Himachal Pradesh, which received 2nd highest rainfall in the world, has now become a must visit place and is now popular in Dubai after the hosting of IPL 20-20 cricket Matches. The experience for the Sheiks would be nothing short of heavenly bliss.
The delegation expects an increase in the number of high end tourists visiting from Arab countries. The direct flights facility to Himachal Pradesh is available from Delhi to Dharamsala (Kangra), Shimla & Bhuntar, Kullu, she added.
The event started on 4th of May and will conclude on 7th of May, 2010.