Shimla: Army Public School, Dagshai today won the Shimla City finals of Limca Book of Records Quiz 2009 held at Convent of Jesus & Mary High School, Shimla. The young geniuses from the winning school, in Shimla would now compete with the winners from 74 other schools in the Semi finals.
Not far behind, Dayanand Public School and DAV Senior Secondary Public School emerged as the 1st and 2nd runners up respectively during the Shimla City final of the National Quiz.
Around 204 students from 35 schools participated from Shimla out of which 6 schools competed in the city final – Convent of Jesus & Mary High School; Army Public School, Dagshai; DAV SR. Secondary School; Dayanand Public School; PNNM Geeta Adarsh Vidalaya, Solan; Loreto Convent School.
Also present at the quiz championship were Arun Sharma, General Manager, Franchise Operations, Coca-Cola India along with Eesh Sethi General Manager, Sales-Kandhari beverages Pvt Ltd (Franchise Partner of Coca-Cola India), who presented the award to the winners of Shimla city finals.
Following the huge success of Limca Book of Records, 2008, this year the quiz is being organized at an even larger scale to continue its journey of promoting knowledge and awareness amongst the young minds of the country. The quiz aptly takes its lead name from the Limca Book of Records (LBR) as the record book celebrates the outstanding achievements of Indians across the globe and is a source of inspiration especially for the country’s youth.
The multicity initiative has been launched in partnership with ‘Know & Grow with Derek’ and involves participation of young geniuses from class 8 to12. As part of the initiative, series of quiz competitions is being organized across 3000 schools across 75 cities divided into four zones – North, South, East and West. The quiz is being organized in three stages – Inter-school level, Semi-Finals & National Finals, from April to December, 2009.
According to Arun Sharma, General Manager Franchise Operations, Coca-Cola India, “Limca Book of Records, now celebrating its 20th illustrious year truly catalogues India at her best provides us with the opportunity to learn about the achievements of Indians and an opportunity to engage with young minds with same enthusiasm. LBR Quiz is in continuation of Coca-Cola India’s vision to promote knowledge and awareness amongst the young minds of the country. And what better way to ignite young minds than to make them all a part of a quiz. We received an over whelming response to Limca Book of Records Quiz last year. This year we are proud to take this initiative to the next level by organizing it in over 3000 schools across 75 cities.â€
Derek O’ Brien, renowned quizmaster and founder “Know & Grow with Derek†will host the National Finals. The entire database including content, research material and quiz software is being provided by “Know & Grow with Derekâ€.
According to Derek O’Brien, Founder, ‘Know & Grow with Derek’, “I am delighted to be associated with Limca Book of Records 2009 Quiz and happy that my association is also contributing to the initiative by Limca Book of Records.  Limca Book of Records Quiz, 2008 was immensely successful with students from 250 schools across 7 cities battling it out for the quiz. Taking forward the excitement of Limca Book of Records, the initiative is a good platform to impart knowledge, to promote learning, and to help young minds Know & Grow.â€
The Limca Book of Records Quiz, 2009 is open to all the students from class 8 to 12 who are above 12 years of age. The series has been classified into three stages:
Inter School Round
Each participating school may enter a maximum of 3 teams of 2 members each. A ten minute written preliminary round would be administered to all the participating students. Only one team from each participating school can qualify for the stage round. The top 6 teams depending on their scores will qualify to participate in the finishing leg (stage round) of the City Final. The team with the highest scores in the stage round would be declared as the ‘City Winner’ of Limca Book of Records Quiz, 2009
Semifinal Round
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In the semifinal round of Limca Book of Records Quiz, 2009, ‘City Winners’ from each of the 75 participating cities would compete for the National final. The top 10 teams with a minimum of 2 teams from each zone out of a total of four zones will be selected for the National Final.
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National Final
The top 10 teams from the Semifinal round will compete against each other in the National Final. Renowned quiz-master, Derek O’Brien will host the National Final.
“Know & Grow with Derek†have, for the last eleven years, been making knowledge interesting and helping people and brands grow. This is done through various media. Television, live game shows, and the more traditional way of providing content for books as well as columns for various publications. Among the spectrum of content, which “Know & Grow with Derek†provides, is the world famous game, ‘Trivial Pursuit’.
Coca-Cola India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Georgia, Georgia Gold, Kinley and Kinley Club Soda through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country’s top international investors. In addition the company’s business operations also engages approximately 1,50,000 people in India.