The campaign will carry a series of articles dedicated to the Traditional Kullu Shawl Weaving industry. The art of weaving is a part of the Kullu tradition and pride. Many here believe this art would die with the turn of the generation, as it is no longer considered lucrative by the locals. In our efforts to revive this industry, we present a hotchpotch of views, ideas, opinions, facts and ground realities. The main intention of this campaign is to spread awareness about the state of this industry, its bottlenecks, brainstorm possible ways of removing them and to generate enough interest amongst the public to help the weaver regain his lost glory.