Shimla: Infomailers.com, an online media marketing company that specializes in dissemination of corporate press releases, today opened an office here.
Speaking on the about the need to chalk out a communication approach to support the overall marketing strategy, PK Khurana president infomailers.com said â€œmarketing activities take the brand to the people while communication brings the people to the brand.â€
He added that India currently had about 50 million people online and it was only a matter of time before internet penetration expanded substantially. â€œThe advantages of online dissemination of information are that it transgressed regional boundaries and could be accessed globally, said Khurana.
Infomailers.com sends â€˜news alertsâ€™ to more than 1.5 million net users in India including 100,000 industry leaders from CII, ASSOCHAM, FICCI, PHDCCI and NASSCOM, claimed Khurana.