To promote ‘Satyagraha’, Jha will use power of digital medium

Mumbai, June 10 (IANS) Filmmaker Prakash Jha wants to tap the power of digital media and says he will promote his forthcoming political drama “Satyagraha” through social-networking sites, a platform that has witnessed outpourings on some of the major public outrages.

Inspired by the current situation in the country, “Satyagraha” shows the uprising of the middle class against a corrupt system.

Amitabh Bachchan plays an activist and his role is said to be modelled on Anna Hazare, while Kareena Kapoor will be see as a journalist. Ajay Devgn and Arjun Rampal too play pivotal roles in the movie coming out Aug 23.

“In the recent past, any form of public outrage has been (expressed) mainly through the social media space. You cannot ignore the power of the digital medium today,” Prakash Jha said in an statement.

“We are a young nation and the digital platform is soon going to become as powerful as print or television, so we want to explore the medium judiciously,” he added.

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