New Delhi, June 13 (IANS) Hidesign, an eco-friendly leather good brand, has come up with their annual eco-initiative, The Art of Reuse, that engages the practice of re-cycling those materials that are discarded as waste.
It’s an engagement project to support and encourage the practice of up-cycling used materials into new materials or products of better quality with a higher environmental value.
“We believe the best way to get an idea across is to engage people through participation. Last year’s campaign was a huge success and we hope to spread more awareness and encourage a higher level of interaction each year,” Dilip Kapur, founder and president of Hidesign, said in a statement.
The initiative is in the form of a contest, where participants are encouraged to create new designs out of leather scrap provided by Hidesign in The Art of Reuse Kit, available at brand’s store.
One needs to register on Facebook to collect the kits from a preferred store and design anything they like. The designs then need to be submitted back at the Hidesign stores and winners will be selected through votes on the brand’s official page on the social-networking site.
On Aug 20, three winners will be selected and they will receive gift vouchers.