Woodland to re-position ‘Woods’ footwear sub-brand

Kolkata, May 17 (IANS) Footwear major Woodland, owned by the Aero Group, is looking to re-position its sub-brand ‘Woods’ in the luxury footwear segment, focusing primarily on women’s footwear, a top company official said Friday.

The Delhi-based company is also planning to invest about Rs.60 crore to unveil a string of 30 small boutique stores in high-end shopping malls across the country in this financial year.

“Woods will now be more of a fashion brand. We have plans to do some small boutique stores in high-end malls and focus more on women,” Woodland managing director Harkirat Singh said here.

“Nearly 60 percent of our offerings will be for women. The working women category has been growing and with growing incomes, they change footwear often,” he added.

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