Sahara pulls out of IPL, Indian team’s sponsorship

New Delhi: Sahara India Pariwar pulled out its franchise Pune Warriors India from the already scandal-hit Indian Premier League (IPL) today besides announcing that the group will not sponsor the Indian cricket team after the present contract expires in December 2013.Sahara pulls out of IPL, Indian team's sponsorship

Peeved with the Board of Control for Cricket in India (BCCI) for its refusal to bring down the franchise fee for the IPL, the Sahara Group said it also wanted to withdraw its sponsorship of the Indian cricket team “from today itself” but deferred the decision in the interest of the players.

The BCCI’s reaction to the Sahara decisions was not immediately available.

Sahara failed to pay the BCCI the full fee of the Pune Warriors for the current year, leading the board to encash the group’s bank guarantee yesterday. A day later, the Pune-based franchise announced its pull-out from the IPL.

“It is firm and final decision of Sahara to withdraw from IPL,” said the Sahara statement.

The group also said it was tempted to withdraw the contract on sponsoring the Indian cricket team with immediate effect but refrained in the interest of the players.

“There is a very strong urge in us to withdraw from the Indian team sponsorship from today only. But the interest of the players will suffer if we do so. We don’t want the players who serve the country to get harmed financially due to unsporting attitude of BCCI. So we have given time to BCCI to get the new sponsorship in place from January 2014, as we will continue the national team’s sponsorship only up to December 2013,” read the statement.

This is the second time that Sahara have pulled the plug on both the Warriors and the Indian cricket team. The first time it happened was in 2012 when Sahara’s demand for reducing the franchise fee was not met by the BCCI. The differences between the two were, however, bridged and the Pune franchise returned to the IPL fold.

About the Warriors players, Sahara said: “Sahara assures its players and stakeholders that their fees and other rightfully due payments will be protected and under no circumstances will they suffer.”

Sahara bought the franchise for Rs.1,702 crore in 2010 for 10 years, making Pune Warriors the costliest IPL team.

The Subrata Roy-led Sahara India Pariwar today claimed that the BCCI did not pay heed to its request for revising the franchise fee.

“The BCCI approached us for a solution and requested us to not withdraw (the last time). After a series of discussions with the top most BCCI officials, a joint statement was issued by Sahara and BCCI in February 2012. The statement specifically mentioned the agreement to start arbitration proceedings through immediate appointment of an Arbitrator,” Sahara said.

Sahara alleged that BCCI did not consider the case through arbitration, adding the group paid “full franchise fee of Rs.170.20 crore annually” hoping the issue will be resolved soon. “But unfortunately, it was not done.”

Sahara is now firm it will not return to IPL “even if the entire fee is waived”.

“We now request BCCI to not approach us this time for any discussion as they have done in February 2012.”

The firm said it wanted to withdraw at the start of IPL-6 but did not do so as it would have been unsportsmanlike.

“We in utter sportsmanship spirit went ahead with the season so that the IPL season does not get affected whereas BCCI has shown its unsportsmanship and no consideration towards the sport which we have been supporting for more than a decade,” the statement said, referring to Sahara’s association with the Indian team.

Pune Warriors finished eighth in this season of IPL, winning four of the 16 matches. They finished last in 2012 and second last in 2011, their first season in the tournament.


The opinions, beliefs and viewpoints expressed by authors, news service providers on this page do not necessarily reflect the opinions, beliefs and viewpoints of Hill Post. Any views or opinions are not intended to malign any religion, ethnic group, club, organization, company, or individual. Hill Post makes no representations as to the accuracy or completeness of any information on this site page.

Join the Conversation


  1. says: dinak

    Sahara has been the face of development of sports in India. Sahara also invested a humungous amount to buy the IPL franchisee. It wasn’t a deal so beneficial to them. BCCI should show some sportsmanship and respect the decision made by Sahara India Pariwar.

  2. says: pratap

    Sahara has been working tirelessly for so many years as the face of the Indian cricket team. It was very unorderly of BCCI to encash the Sahara Pune Warrior’s bank guarantee following a prolonged financial dispute.

  3. says: pratap

    Sahara has rightfully deemed BCCI’s approach unprofessional. Sahara has also announced that the team will not participate even if the whole franchisee fee is waved off. This episode has given a new twist to the already troubled league which has seen a spate of controversies since its inception.

Leave a comment
Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.