Mumbai, April 15 (IANS) Actor Ajay Devgn has been roped in by Sangam textiles as the brand ambassador of their formal men’s wear category.
Sangam India Limited, one of the known textile conglomerate, has locked a two-year endorsement agreement with the actor known for giving recent hits “Son of Sardaar” and “Bol Bachchan”, reads a statement.
The brand is expanding from tier-three to tier-two cities.
“We believe that mass appeal of Ajay Devgn would help us reach out to our target group which resides in tier-three towns as well as metros,” said V.K. Sodani, executive director, Sangam India.
The new TV commercial and print ad with Ajay will be released soon.
Earlier, the brand associated itself with Bollywood actor Suniel Shetty and cricketer Virat Kohli.
The opinions, beliefs and viewpoints expressed by authors, news service providers on this page do not necessarily reflect the opinions, beliefs and viewpoints of Hill Post. Any views or opinions are not intended to malign any religion, ethnic group, club, organization, company, or individual.
Hill Post makes no representations as to the accuracy or completeness of any information on this site page.
