Himachal Fashion Hunt 2013 campaign launched

Shimla: Tapping into creative fashion talent, a leading fashion institute of North India here today launched ‘Himachal Fashion Hunt 2013’ campaign that intends to move onto other towns of the state before picking out the Designer of the Year and Face of the Year winners.

Talking to Hill Post, Satpal Sharma, chairman of Hamirpur based InterNational Institute of Fashion Design (INIFD) said, “the whole purpose of launching the Himachal Fashion Hunt campaign was to provide a platform for those talented people who aspire to be models or take up careers in fashion designing.”

From the drawing board to the closet, fashion designing has tremendous scope for creating job opportunities, he added.

Fashion Show

On the occasion, student models and designers presented a small but sleek fashion show that had woven creative designs, some of which borrowed from traditional hill motifs like the Kullu patti, into Indian and western dresses.

“Right from the drawing stage, to choosing the fabric, designing the garment and presenting it on the stage has been done by students of the institute,” said Seema Bhardwaj, stage director of7 the fashion show.

In all six rounds of trendy dress styles were presented which included, Himahcali dress collection, Lehanga collection, theme based Khadi dress collection, gown collection and tie and dye dresses collection.

Being official knowledge partners to Lakme Fashion Week, the institute also presented the collection that was put up for the year’s competition.

The fashion hunt is scheduled to hold the campaign at Dharamhala on 30th April, Mandi on 2nd May and at Hamirpur on 4th May before announcing winners of the designer and face of the year winners.

Set up in 2001, the Hamirpur based fashion institute offers courses in fashion design, textile design and interior design. Ranging from one to two year diploma courses, a three year degree course is also provided for at the institute.

Students also get an opportunity to visit Milan (Italy) based Instituto di Muda Burgo, who have partnered with INIFD for imparting technical skills.

The management also offers scholarships deserving first division 10 +2 or graduate students.

The management claims a healthy campus placement with former students working for multinational companies, fashion houses, retails sectors and boutiques.

“Some of our former students are well placed with Tommy Hilfiger, Kapsons, Arvind Lifestyles, Raymonds, UCB, Khadi Uhyogs and export houses,” says Satpal Sharma.

Photos by Amit


As Editor, Ravinder Makhaik leads a team of media professionals at Hill Post. Spanning a career of over two decades in mass communication, as a Documentary Filmmaker, TV journalist, Print Media journalist and with Online & Social Media, he brings with him a vast experience. He lives in Shimla.

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