London, April 15 (IANS) A lot of Britons seem to have enjoyed the coldest weather in the last 50 years this time quite romantically, with the country witnessing a stiff rise in condom sales.
Latest statistics have revealed that over the last four weeks the number of consumers buying contraceptives has jumped by an unprecedented 25 percent above normal levels, The Sun reported Monday.
The highest sales have been in areas blanketed by snow, and have been matched by an 85 percent jump in shoppers buying sex toys, according to Superdrug, which claims to be the country’s second-largest beauty and health retailer currently operating over 900 stores in England.
Britain was hit by the worst March snowfall for 30 years and sub-zero temperatures made it the second coldest March since records began 100 years ago.
Saucy retailer Ann Summers has also reported a 25 percent rise in purchase of sex aids designed to be used by couples.
Sales of pregnancy tests are also up, leading experts to predict a January 2014 baby boom.
Sales of other items including clothes and groceries, however, dropped as the bone-chilling cold kept customers away from High Street.