Shimla : Bharti Airtel on Thursday appointed Shishir Kumar as CEO of the companyâ€™s business to customer(B2C) operations in upper north which includes Himachal,Punjab,Haryana, Chandigarh and Jammu & Kashmir.
â€œAs we move into the next phase of our growth journey,Shishir Kumar takes over in his new role of CEO upper north,â€ said Ajay Puri,operations director North.
Airtelâ€™s new structure is aimed at driving greater business and functional synergies,providing a common interface to customers and creating a de-layered and more agile organisation.
It aligns the new organisation structure recently announced for its India and South Asia operations.It reinforces the companyâ€™s strategic transformation towards a â€˜customerâ€™ facing model.
Airtelâ€™s transformed organisation structure has two distinct customer business units and clear focus B2C segments.