Himalaya International to enter canned soup market

Shimla: Himachal based frozen food company, Himalaya International has drawn up plans to setup a large canned soup plant at Vadnagar in Gujarat in technical collaboration with US Georgia based Wayne Farms Inc, Manmohan Malik, chairman of Himalaya International disclosed.

He said that the plant would be imported at a cost of US $1.8 million and once the plant gets operational canned soup would be introduced in Indian and overseas markets by January 2011 under ‘Himalaya Fresh’ and ‘Uno Italiano’ brands.

The plants production capacity is expected to be 1100 cans per minute and would hold an annual capacity to produce 150 million cans, making it the largest such facility in the country. The whole unit would involve an investment of $ 2.5 million and would create employment for about 100 people.

The plant would have a capacity to process 50 tons of vegetables per day, which include mushrooms, tomatoes and other vegetables. The company targets a revenue of Rs 120 crores by 2014 from this plant, said Malik.

Himalya proposes to launch condensed soups in cans to which an equal amount of water or milk can be added, he said.

He added that worldwide canned soups were preferred over powder soups due to healthier profile and as much as 75% of wolrd soup market worldwide was dominated by canned soups.

In comparison, in India was still predominantly a market where dried soup powders were being sold.

As Editor, Ravinder Makhaik leads a team of media professionals at Hill Post. Spanning a career of over two decades in mass communication, as a Documentary Filmmaker, TV journalist, Print Media journalist and with Online & Social Media, he brings with him a vast experience. He lives in Shimla.

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