Shimla: Himachal Produce Marketing Corporation (HPMC) in the presence of chief minister Prem Kumar Dhumal and Swami Ramdev of Patanjali Yogpeeth entered into an understanding for supplying of apple juice concentrate and other products to the Haridwar based Ayurved unit for 2 years.
Speaking after the signing function, the Yoga guru said that the juice concentrate would be used by Patanjali Ayurved for its products as well as sale of apple juice at its outlets. He also disclosed that the countrywide HPMC juice bar outlets would also stock Patanjali Ayurved sale products.
Such an arrangement would not only be of mutual benefit but would give a boost to apple cultivation by providing a ready market for its processed products, he added.
The MoU has settled upon supplying a minimum of 350 tons of concentrate and a maximum of 700 tons in a year.
An HPMC communiqué stated that the arrangement was a befitting reply to low cost Chinese Apple concentrate being dumped in the Indian market on a large scale.
Under the agreement, the production from a proposed apple processing plant to be set up at Gumma in Kotkhai would also be supplied to the Ayurved unit at Haridwar.
As Editor, Ravinder Makhaik leads a team of media professionals at Hill Post.
Spanning a career of over two decades in mass communication, as a Documentary Filmmaker, TV journalist, Print Media journalist and with Online & Social Media, he brings with him a vast experience. He lives in Shimla.
dear sir i m interst to join your co. for marketing/purchasing