Shimla : It seems to be a bad time for the print media in Himachal Pradesh as eight out of ten major newspapers in the state are shrinking and taking a slump , according to the latest Indian Readership Survey (IRS) Q 2 this year released Monday .
The number one daily is Amar Ujala and is recording the fastest growth at 23.7 per cent in the second quarter , the survey says . Amar Ujala has an AIR(Average Issue Readership) of 4.59 lakh in Q 2 this year as compared to 4.34 lakh in the previous quarter and 3.71 lakh in Q 2 , 2010 .
Followed by Punjab Kesri which is continuously losing base in the state.It has recorded an AIR of 3.45 lakh in IRS Q 2 2011 as compared to 3.65 lakh the previous quarter and 4,06 lakh in IRS Q 2 2010 . The paper has lost 15 per cent readers in the last one year .
Divya Himachal is at number 3 with an AIR of 1.63 lakh in Q 2 of IRS 2011 .It had an AIR of 1.85 lakh the previous quarter and 1.67 lakh last year .
Dainik Bhaskar comes next with 52,000 readers . The paper lost 7,000 readers in the current AIR . In Q 2 of IRS 2010 Bhaskar had an AIR of 61,000 readers .
English daily The Tribune stands 5 th with 40,000 circulation .The Chandigarh daily has lost 7000 readers in the current AIR .
Dainik Jagran the countryâ€™s number 1 daily stands sixth in Himachal with 18,000 readers . The hindi daily has lost 3,000 readers in the current quarter . It had an AIR of 42,000 in Q 2 of IRS 2010 .
Hindustan Times has added 3000 readers to take its AIR to 16,000 copies in IRS Q 2 2011 .
The Times of India the worldâ€™s largest selling English daily is at no 8 in Himachal with 8000 readers .The paper has lost 2000 readers in the current quarter . TOI had an AIR of 11,000 in Q 2 , last year .
Next comes the Economic Times with 3000 readers .
Until 2009 the IRS came up with half yearly figures but since last year has quarterly figures .