Shimla: In its 50th year the department of field publicity, a wing of the central information and broadcasting ministry, is to hold a field publicity campaign in the high altitude valley of Spiti from September 14 to 18 for creating awareness about ‘Rural Development, Rural Health and other centrally sponsored welfare schemes.’
Speaking to media persons, Sanjay Roy, joint director directorate of field publicity said it was decided to begin the campaign from distant border areas as they are relatively still a neglected region.
The inaugural function of the campaign to be presided over by Ram Lal Markandey MLA of Lahaul & Spiti would be held at Kaza, the headquarter of Spiti sub-division on September 14 and the concluding function would be arranged at Tabo on September 18, said Roy.
Media Units of the Ministry of Informational and Broadcasting and units from Press Information Bureau consisting of Song and Drama Division, DAVP, Doordarshan Kendra, All Indio Radio, Publication Division and Officers from Armed Forces would participate in the campaign.
Himachal State departments of Rural Development, Public Relations, Health, Education and Local Administration would also be part of the whole exercise to disseminate inter-active information about beneficiary programs for the people living in the region, he said.
To make the campaign effective and result oriented, four field units of the DFP namely Mandi, Dharamshala, Hamirpur and Shimla have been deployed.
During the entire five day campaign a total of more then 15 villages are likely to be covered.
On the inaugural day an exhibition by Directorate of Advertising and Visual Publicity(DAVP) would be put up.
A health camp, health baby would also be organized at Kaza for the benefit of the population in association with Defense officers.
The main motive of the campaign was to uniformly implement the central sponsored scheme like NERAGA,NHRM etc and publicity by DFP was very effective and also helped to gather information about the scheme from the beneficiaries.
The program is being started on a pilot basis, and after gaining from the experience would be expanded to other border and remote areas before it is taken into the rest of the country said Roy.
As Editor, Ravinder Makhaik leads a team of media professionals at Hill Post.
Spanning a career of over two decades in mass communication, as a Documentary Filmmaker, TV journalist, Print Media journalist and with Online & Social Media, he brings with him a vast experience. He lives in Shimla.
