Chennai-based direct-to-home (DTH) service provider Sun Direct-the 80:20 joint venture between Maran family and Malaysia based Astro Group, would now venture into northern region by launching its services in Punjab, Himachal Pradesh, Haryana and Jammu and Kashmir. The company announced an investement of 150 crores in order to expand its suscribers base to 3 million by the end of the year.
Sun Direct Chief Operating Officer Tony D’silva said, “We are all set for a pan-India launch of our services. Going by what we have achieved in the four Southern states we are confident of replicating the same model across other markets and our aim is to quickly ramp up operations to emerge as the second largest DTH player in the country.”
With a big bang, offering competition to the other DTH providers, the company’s basic package of over 130-plus channels at a price of Rs 999 for 10 months subscription along with free dish and set top box and Rs 1,000 towards installation charges was announced as well.
The company has also plans to start its services in unexplored parts of North East, Orissa, Maharashtra and West Bengal and thereafter in UP, MP, Bihar.
